styiles
A styling arsenal for image-conscious clients, professional image consultants, and specialized merchants, all in one platform.
Role
Sole UX Designer
Tools
Adobe XD
Zoom
Duration
1 year
Introduction
Brief-
While working for a startup company, Style Konsult, I was solely tasked with creating the design for their new app called STYiLES.
Problem Statement —
Many image consultants and merchants do not have the resources, clients, or time to market their business efficiently along with the means to seamlessly communicate with each other.
Purpose —
To revolutionize the image consulting industry and continue providing clients with all of the solutions they need to become better versions of themselves
Image Consultants can create a community and build professional networks to grow their business efficiently.
Merchants have a place to sell their high-quality products and promote their brands.
Clients can easily search through many Image Consultants that meet all of their needs, find featured products that they would love to order, book and view appointment details, and keep in touch with their image consultant through a private chat, all on one platform.
User Personas
Wireframes
Style Guide
Information Architecture
The App
Image Consultant Side
Client Side
Image Consultants
Personal Shopping —
Image consultants can select the clothing that suits each client according to their style and body features so they look their best on all occasions.
Measurements/Custom-Tailoring —
Image consultants can take the clients’ body measurements and order a well-fitting customized wardrobe just for them.
Calendar —
Image Consultants are able to create their own sessions and timeslots for their services.
In-Between Communication
Inbox —
Image consultants and Clients can message each other after the Client books a consultation with the Image Consultant.
Image consultants can send the cart that they have curated for the Client to the Client for them to view and approve.
If the Client isn’t satisfied, they can push back and send a modification request for the Image Consultant to view and fix before final approval.
Clients
Dashboard —
Clients can view the latest updates in STYiLES for trending topics, highlighted image consultants, and featured products of the week!
Search for Image Consultants —
Filter out image consultants that meet their needs on the basis of their experience, location, service, and price range.
Book a Consultation —
Clients can schedule the session, service, and the meeting location when booking.
Reflections
Creating this app has been a long journey that I have been honored to work on in this company. I was able to work on every single process from the bottom up when creating the design and working with the CEO on what she needed in the app. This type of service is revolutionary on the market since there aren't any apps that offer services for Image Consultants, their Clients, and Merchants combined in one application.
Since I had a limited time schedule to complete the design, I had to rely mostly on what my supervisor needed for the features/design and the existing user research the company had. In future projects, I hope to explore more of the UX portion of creating a product so that it more so meets the user's needs. I would also love to reskin the app as a personal project with my own research.
I am super proud of what I learned and accomplished for this production. Throughout the process of creating STYiLES, I learned how to
Declutter UI to make it more reader-friendly
Figure out the user needs of three target audiences and create features and pages on a mass scale
Learn More About STYiLES
Links —
Style Konsult Develops New App "STYiLES" To Show That Confidence Never Goes Out of Style
