B2C app; a medical aftercare app catered towards medical facilities and their patients.

aegle

Role

UX Designer Team of 5

Tools

Figma Discord

Duration

4 months

Introduction

Brief-

Team project where we had to create our own ‘mock startup company’ along with a product from scratch and market it. For our idea, we created Aegle. It is a medical informative application that aims to assist practitioners and patients by providing a platform where practitioners can provide a more in-depth explanation of their medical tests, diagnosis, and medications.

Problem Statement —

There is a lack of health literacy among patients after medical visits, and information isn’t as accessible to everyone.

 

Purpose —

  1. Creating an application where health practitioners and patients can seamlessly communicate with each other.

    • Information from tests, diagnoses, procedures, etc. are all funneled into the app in one easy-access location. Health management comes into play, where based on your results, extra information informs you of what to look out for in both test results and symptoms of the diagnosis.

    • Raise communication efficiency, promote patient-centered care, and increase health literacy in patients (especially those who were recently discharged, have a difficult time paying attention, or are less proficient in English).

Market Research

Secondary data was collected to identify potential opportunities and threats.

  • The health app industry is growing each year (by about 10.7%)

    • Events like the COVID pandemic push for even more growth

  • Health app market is decentralized, with over 300,000 apps

  • Market Audience —

    • Mainly medium to large hospitals along with their patients

  • Smaller practices are targeted with more affordable pricing compared to our competitors. 

Trend in Market —

  • AR

  • VR

  • AI

  • Blockchain

  • Telehealth

  • Wearable Devices

Competition Considerations

Only around 7.33% of health apps in the app store surpass 10 million downloads

User Research

Participant Demographics

Number of Respondents: 10

Age group: 20 - 50

Occupation —

Out of 10 respondents, 10% Doctor 30% Nurse 40% Nursing Assistant 10% Patient Care Assistant 30% CNA

Findings

After creating a low fidelity version of the app, we sent the prototype along with the survey to health practitioners. Survey responses were based on their thoughts after testing the first prototype. These are some of the key responses in our findings.

User Personas

Sketches

Style Guide

The App

Patient Side

Hospital Information —

Research, favorite, and review various local hospitals.

Wellness Tips —

Doctor administered tips on the patient's personal health management. In ‘General Tips’, the doctor can send overall health tips to patients. In ‘Specific Tips’, tips regarding specific diagnoses can be sent to specific patients in their list.

Appointments —

View, schedule, and cancel appointments. Added a feature to view summary notes.

Prescriptions—

Manage administered prescriptions, vitamins, and refills. Gives information on when to take medicine throughout the day.

Practitioner Side

Dashboard —

View uploaded files, patient records, general and specific tips, HCAHPS Records, and the settings page to toggle on/off certain functions in the home page.

My Patients —

Send current patients detailed diagnoses or discharge notes

Files —

View, scan, and send templates and files

Patient Records —

View, edit, and create new records for patients.

HCAHPS Records—

Can view the latest HCAHPS records in table and graph format. Helps to keep up with ratings for the overall healthcare and practitioner’s hospital/medical practice.

Recently, I decided to redo the design of the app to match current design trends.

Reflections

Along with a couple of the members on my team, I opted to focus more on the design portion of the project than the analytical/research segment. However, I was the only member to assist in the market research and business plan for the product. Through this project, I learned how to create a startup from scratch. From creating the business model to completing the minimum viable product.

Creating the features based on the customer feedback we received also helped me learn more about what design features are more efficient and which ones were unnecessary. I learned to analyze the research and make decisions on what key features to use for our product after receiving feedback from our research and questionnaires. I loved working with my team on this project and enjoyed delving into the healthcare industry. In the future, I hope to research more about other industries.